We often hear about the value of promotional products and what they can do for our client relationships, lead generation, and overall businesses. But, how do we apply them to get results? Here are a few tips to help you use promotional products and gain a return on your marketing investment.
To generate brand awareness. Promo items quickly spread the word about your business. People love free gifts and samples, and clients are likely to tell their friends about the personalized merchandise you distributed with your friendly slogan!
To commend a job well done. Employees deserve rewards for their hard work and dedication, and high-ticket promotional products like desk awards can improve morale and reinforce loyalty.
To say “thank you”. Sending follow-up emails to clients is always smart, but giving a high-quality promotional item is even better. When you send a gift like a photo calendar after a big sale, you can bet that you’ll see some repeat business.
To use as coupons and special offers. Many businesses print coupons on promotional pens or offer t-shirts that entitle customers to discounts. There’s no limit to what you can do if you get creative with your promo items.
To organize a giveaway with prizes. By using your own custom merchandise as prizes, you’ll give winners what they want while exposing your brand at the same time!
To provide exclusive gifts to members. Membership fees are standard for numerous clubs and organizations, and many people are reluctant to pay them. Giving an exclusive promotional product as a member gift may encourage people to join.
To raise money for charity. Non-profit organizations and charities often hold fundraisers and auctions. Make yourself known by donating a high-end promotional item or a fancy gift basket; the cause will gain funds, you’ll gain exposure, and the customer will receive a memorable gift.