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Why Business Checks Should Be Part of Your Branding Strategy

November 30, 2016

 

 

In today’s hyper-competitive business world, making a great impression is crucial. People do care about what your business does, and they also pay attention to what you look like. Websites are today’s first impression, and businesses need to focus on their branding strategy in an entirely new way. It is important to take a fully integrated approach to marketing if you want to be taken seriously as a legitimate brand. And this includes your brand image on your business checks.

 

Putting Custom Business Checks as a Priority

When it comes to branding, businesses tend to focus on their websites, catalogs, business letterhead, and even social media outlets. The goal is to clearly establish who the business is, what they believe in, what they sell, and what people can benefit from their products and services. Additionally, it is essential to establish a brand identity that attracts and maintains customers.

 

Establishing a brand is a challenging, and often difficult process. It requires skill to create a brand that not only means something to consumers, but is also aesthetically pleasing. Once businesses have a website and printed collateral that meet their brand objectives, they might stop there. However, what happens when your business checks don’t reflect your brand?
 

Like most organizations, numerous checks are written to your vendors, employees, and other stakeholders each day. When these people receive these checks, they will be looking for clear visual cues that this check came from your brand. This means that your small business checks should have your company colors, font styles, and logo. This professional representation of your business is essential. To illustrate the importance, think about the alternative message you send when you deliver bland, out-of-the-box, and standardized checks with no branding. To many people, it may appear that you missed a step and failed to prove yourself as a solid business entity. Small chance of that happening you say? Maybe, but why risk that proverbial first chance to make a great first impression or diminish your image when the cost to reinforce (or upgrade) your business brand is so minimal? Custom checks for business are a tremendous opportunity to further brand your business in a powerful – and affordable -- way.

 

At Jovi Printing, we have a full range of products and customized features to fully reflect your brand. More specifically, we have several types of checks to meet your organizational needs.

 

 

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